BLS Guides
The Buyer Listing Service quick start.
Step-by-step guides for posting Want-Listings, reviewing matches, sending compliant intros, and pulling demand reports - plus playbooks for using BLS to grow your business.
New to BLS? Start here
Using BLS
Learn the platform, step by step - from posting a Want-Listing to reading demand and sending compliant intros.
Buyer Agents
Post Want-Listings, review matches, send compliant intros, run the lifecycle.
Post a Want-Listing
Publish a structured buyer ask into BLS so matching agents can find your client's needs.
Read Your Matches
How BLS scores Want-Listings against MLS inventory, and how to act on the matches that come back.
Broadcast and Share
Once you syndicate a Want-Listing beyond the MLS, BLS unlocks share cards, social-ready graphics, postcards, and inbound consumer leads through Gitcha.
Your Public Display Profile
BLS gives every agent a public-facing profile that consumers can browse, message, and submit properties to. Set it up so it actually converts.
Close Out and Renew Want-Listings
When a buyer finds the right home you close the Want-Listing out manually. When a buyer's timeline expires, BLS auto-archives unless you renew. Both keep your pipeline clean.
Selling Agents
Read real-time buyer demand against any property and run data-driven listing conversations.
Gauge Real-Time Demand for Any Property
Use the Feed's Match tab and demand reports to read live buyer demand against any property - your listings, prospects, or a property you're working a listing appointment for.
Manage Your Inventory
Your MLS active and coming-soon listings sync in automatically. Save private inventory on top to gauge demand and move hesitant sellers off the sidelines.
Communicate and Collaborate
Two ways agents talk to each other inside BLS: free-form messaging for questions, and the one-click introduction tool for sending a property at a buyer's Want-Listing.
Reference
Terminology, compliance, quick lookups.
Playbooks
Tactical plays for using BLS to win listings, win buyer clients, retain relationships, and grow your network.
Win Listings
Convert hesitant sellers with real demand data.
Pre-Listing Demand Outreach
Turn a hesitant pre-list seller into a signed listing agreement by walking them through the specific buyers actively looking for their property.
The Listing Appointment Demand Brief
Walk into a listing appointment with a one-page demand brief that turns the pricing conversation from opinion to evidence.
Win Buyer Clients
Show buyers the access they can't get anywhere else.
The 'Access You Don't Have' Buyer Pitch
Win new buyer clients by demonstrating that what BLS gives you is structurally unavailable to anyone running saved searches on Zillow.
The Specialist Niche Play
Stack multiple Want-Listings in a specific niche to position yourself as the go-to buyer agent for that segment - and turn the network into your referral engine.
Retain Clients
Stay top-of-mind with low-touch, high-value updates.
Match Alerts as a Client Service
Turn the steady drumbeat of new BLS matches into a recurring client touchpoint - the lightweight service that keeps you top-of-mind without manufacturing reasons to call.
The Quarterly Demand Check-In
A four-times-a-year ritual that keeps past clients warm using demand snapshots on their property - the lightest-touch repeat-business engine you can run.
Expand Network
Turn syndication and your profile into inbound leads.
The Want-Listing Share Card Sphere Play
Turn every syndicated Want-Listing into a content piece your sphere shares for you - converting your buyer pipeline into an inbound seller-lead engine.
The Public Profile Inbound Funnel
Your Gitcha-side public profile is a working lead funnel - if you set it up right. Use it to convert curious consumers and warm sphere traffic into qualified buyer and seller conversations.
Photography via Unsplash and Pexels.