Reference
Glossary
Definitions of the key terms you'll see across BLS - Want-Listing, Match, Intro, Clear Cooperation, and more.
What you'll learn
- What every BLS-specific term means in one sentence
- How the same term differs between buyer-side and seller-side views
- Which acronyms come from the MLS world and which are specific to BLS
A short reference for the terms you'll see across the BLS product, support docs, and partner materials.
Want-Listing
A structured buyer ask published into BLS by an agent on behalf of their client. Mirrors a traditional MLS listing in shape - location, criteria, budget, agent contact - but represents demand instead of supply. Only agents can post Want-Listings.
Match
A scored pairing between a Want-Listing and a property in MLS inventory. Scores run 0-100. The score is calculated in real time and updates when either side changes.
Match score components
- Must-haves - location, price, beds, baths, square footage. Carry the most weight; a miss here drags the whole score down.
- Secondary criteria - financing fit, purchase type, year built, lot size, garage spaces. Smaller but meaningful signal.
- Nice-to-haves - the buyer's soft preferences. Bonus signal on top of must-haves.
Perfect Fit
A high-scoring match that BLS surfaces separately in the dashboard so agents can prioritize the closest matches. Counted in the Perfect Fit Matches column on the My Want-Listings dashboard.
Any (in form fields)
A selector option in the Want-Listing form for any non-required field. Awards full credit in matching - the system treats it as "no preference" rather than penalizing for missing data.
Intro
A structured, compliant first contact between two agents. Sent from a match on a Want-Listing detail page. Subject to Clear Cooperation, Fair Housing, and content-filter rules. Logged and timestamped.
Clear Cooperation Policy (CCP)
The MLS rule that requires listings to be promoted through the MLS within one business day of any public marketing. BLS enforces CCP inside the platform - all intros happen on-platform, off-MLS side conversations are blocked, and listings remain MLS-visible regardless of intro activity.
Syndication
The publishing scope of a Want-Listing. Two settings:
- Visible to MLS Subscribers - the Want-Listing appears in the BLS Feed for every agent in your MLS. On by default.
- Syndicate to the public via Gitcha - opt-in. The Want-Listing is broadcast to Gitcha's consumer network, where property owners who match can introduce themselves directly.
Inventory (in BLS)
A property tracked in the My Properties dashboard. Can be a Prospect (pre-list, private) or an Active Listing (on the MLS). Both states participate in matching. The nav and this guide say "property"; one tab inside the dashboard still reads "Prospects Inventory".
Prospect
A piece of inventory that hasn't been listed on the MLS yet. Lets a selling agent gauge buyer demand privately before recommending a price or going live.
Buyer Demand
The aggregate count of active Want-Listings matching a given property or market. Updated in real time as Want-Listings are posted, matches expire, or pricing shifts.
Demand Report
A downloadable snapshot of buyer demand for a specific property. Includes the matching Want-Listing count, score distribution, price distribution, and financing mix. Built for listing appointments.
Feed
The default dashboard for a BLS agent. One feed with two modes: it shows buyer demand across the markets you have set, and switches to the buyers matching a single property the moment you select one. There is no separate Match tab - selecting a property is the switch.
Market
The set of cities, ZIPs and areas your Feed covers. Add as many as you work within your MLS; the feed heading names each one. Clearing them all returns the feed to your whole MLS.
Property selector
The control in the Feed's left panel listing your active MLS listings and your prospects' properties together, each with a live buyer-match count.
Sort and Filter
The single panel above the feed holding sort order and every filter - price, beds, baths, square footage, property type, financing, timeline and purchase type. Filters apply as you choose them.
Suggestion
A listing that comes close to a Want-Listing without meeting every requirement. Shown below the matches under a More suggestions divider and marked with the requirement it falls short of. Deliberately excluded from match counts and alerts.
Hidden match
A match an agent has removed from their own list via the three-dot menu. It comes out of their count and is one-sided - the other agent's view is unchanged.
Not listed (in match criteria)
A criterion the MLS record does not carry a value for. Distinct from a criterion that fails: "not listed" means nobody entered the data, not that the property lacks the feature.
Buyer Agreement Form Signed
A flag on a Want-Listing indicating the buyer has signed a representation agreement with you. Selling agents weight matches from agreement-signed buyers higher.
Federal Fair Housing Act compliance
A required acknowledgement on every Want-Listing description before publishing. Descriptions must focus on property features, not buyer demographics or protected classes.
BLS
The Buyer Listing Service®. A protocol-level layer on top of the MLS that adds structured buyer demand as a first-class listing type.
Gitcha
The consumer-facing network BLS Want-Listings can syndicate to. Property owners on Gitcha can match against published Want-Listings and introduce themselves directly to the buyer's agent.