Playbooks
The Public Profile Inbound Funnel
Your Gitcha-side public profile is a working funnel - if you set it up right. Use it to turn curious consumers and warm sphere traffic into real client conversations.
What you'll learn
- What lives on your public agent profile vs. your BLS agent dashboard
- How to set up the profile to convert curious traffic
- Why your active syndicated Want-Listings ARE the conversion content
- When Gitcha premium pays off
Before you start
- An active Gitcha agent profile (linked to your BLS account)
- At least one Want-Listing syndicated to Gitcha
Every agent has a website. Most agent websites are static brochures - bio, photo, listings, contact form. They convert poorly because they don't show anything happening.
Your Gitcha public profile is different. It's a living surface. It updates whenever you post a new Want-Listing. It shows real-time buyer demand you're working. And it's where consumers who match your buyers can reach out without you having to know they exist.
It only works as a funnel if you treat it like one.
What's on it
Your public profile renders a curated view of what you do, drawn from your BLS activity:
- Your name, photo, brokerage, contact info - the basics
- Your bio - short on the base profile, longer with Gitcha premium
- Your active Want-Listings that have Gitcha syndication toggled on - this is the dynamic content
- A way for consumers to reach you directly - either a contact form or a message channel
- Your buyer listing form link (premium) - lets consumers submit the ideal home they're looking for, so you can evaluate it
- Your social links (premium) - connects the profile to your broader presence
- Testimonials (premium) - social proof
Base profile is functional. Premium is a real upgrade - the social links and testimonials in particular meaningfully change the conversion math.
How traffic finds it
Three real sources:
- Inbound from a share card or post. Someone in your sphere reposts your Want-Listing share card; their network clicks through to your profile.
- Consumers on Gitcha browsing for a buyer agent. They land on your profile because a Want-Listing of yours surfaced or because they searched your area.
- You send the link directly. Use the profile URL anywhere you'd use your standard website link - email signature, business cards, prospect text follow-ups.
Source 3 is the one most agents under-use. Your profile is more compelling than your website. Use it.
How to set up the profile to convert
A consumer landing on your profile has 30 seconds of attention. Three things have to land in that window:
- You're actively working for buyers right now. The Want-Listings on the profile are the proof. The more there are and the more specific they are, the stronger the signal.
- You're a real, specific person. Headshot, brokerage, bio. The base profile gives you the minimum; premium expands the surface.
- There's a way to start a conversation. The contact path has to be obvious and low-friction.
Premium adds two things that change the funnel:
- The custom buyer listing form link lets a consumer submit what they are looking for directly. You get a structured request instead of a vague "are you taking new clients?" message.
- Testimonials anchor the credibility question. A consumer comparing two profiles will pick the one with social proof.
Why the Want-Listings are the conversion content
A static "About me" page can't convert a consumer because it doesn't tell them what you'd do for them. Your active Want-Listings do exactly that.
When a consumer sees five Want-Listings on your profile, they're not reading a brochure - they're seeing five real buyers you're working with right now. If their own situation matches any of them, the inbound is automatic. If it doesn't, they understand what you do and might bookmark you for later.
That's why Want-Listing syndication isn't just marketing for the buyer client - it's marketing for you. Every Want-Listing you syndicate is a piece of content on your profile.
When premium pays off
Math:
- Premium subscription cost vs. the value of one converted inbound conversation
- One signed buyer-side commission ($X) covers many months of premium
- One listing that starts from a profile conversation ($Y) usually covers a year+
If you're getting any inbound from the profile at all - even one a quarter - premium is almost always positive. The customization (custom buyer listing form link, testimonials, social) makes the conversion rate materially higher.
Tip
Tip: Treat premium as table stakes once you're posting Want-Listings consistently. The base profile is enough to get the funnel running; premium is what makes it convert.
How to drive more traffic to it
The profile only works if people see it. Three high-leverage moves:
- Add the profile URL to your email signature alongside (or replacing) your brokerage site.
- Drop the link in every follow-up text to prospects and past clients. "Quick context on what I'm working - [link]."
- Pin a post on your social that points at your profile with a one-liner like "Here's what I'm working for buyers right now."
You're not asking anyone to do anything. You're just routing curious eyeballs to the surface that converts.
What not to do
- Don't leave the profile empty. A profile with no Want-Listings looks like an inactive agent. If you're between active buyer clients, syndicate even one and keep it fresh.
- Don't write a generic bio. "Helping clients find their dream home" is the same thing every agent says. Bio space, especially with premium, is for specificity.
- Don't gate the contact path. The lower the friction to reach you, the higher the conversion. Direct message, direct text, direct call - whatever lets a consumer talk to you fastest.
- Don't rely on Gitcha to do the work alone. The profile is a funnel; you still have to send traffic to it. Inbound builds with attention, not on autopilot.